01
Develop it
Find the one thing only you can say.
A live founding-class production with Brad Holcman
Replay video
Walk in the best-kept secret.
Walk out the only one they remember.
For 25 years I decided who became a star on shows like Duck Dynasty, Sons of Anarchy, and 60 Days In. Now I do it for you — I find the one thing that makes you unforgettable, and hand you the exact system to tell it, so you stop competing and start getting chosen.
Claim Your Founding Seat
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Founding price $997 — or 2 payments of $597
Only 25 founding seats
Doors close Wed, Aug 12
Starts Fri, Aug 14
The problem
You're good. Maybe the best at what you do. And you're still watching louder, lesser people get picked.
That's not a talent problem. It's an obscurity problem. AI just handed everyone the same words, the same polish, the same posts. When ten people say the exact same thing, the client doesn't pick the best — they pick the one they remember. And right now, that's not you.
Every week you blend in, a client you should have won hands the check to someone who isn't half as good as you. You just never see the invoice.
What it's costing you
This isn't a someday problem. It's this month's bank account.
- You compete on price, because price is the only lever you've got left.
- Your ad spend climbs, because you're renting attention instead of owning a spot.
- You keep the most valuable thing about you buried, because from the inside it looks ordinary.
The longer it stays buried, the more it costs — in clients, in confidence, and in the people you were meant to reach who never found you.
Who's in the room with you
I spent 25 years deciding who got on television.
I'm Brad Holcman. My whole job came down to fifteen seconds: could I make you impossible to look away from.
Then I went out on my own, and the guy who made everyone else unforgettable was suddenly invisible. Same person. A one in a stack of a billion. I had to learn to do for myself what I'd done for a hundred TV personalities.
That's what The Marquee is: I do it with you, and hand you the finished thing.
25 years deciding who got on television · a hand in creating 100+ shows · four Emmy nominations
Duck Dynasty · Sons of Anarchy · 60 Days In · Intervention · Accused: Guilty or Innocent
How it works
The same three steps I ran in television for 25 years.
02
Produce it
Build the story, the assets, the content.
03
Air it
Put it into the world so people finally choose you.
Almost nobody does this alone — not because they're lazy, but because you can't cast yourself. You're too close to see your own thing. That's what the room is for.
The production schedule
A live founding-class production. You're not a student — you're the talent.
Two half-days, then four weekly live coaching meetings. All live, all with me.
Day 1 · CastingFri, Aug 14 · 11–3 ET
Find your $2 Bill.
I run the same process the networks paid me millions to run — on you, live. By the end of Day 1 you walk out holding your $2 Bill (the one thing no competitor can copy) and the first draft of your ONLY Statement — the single sentence that ends comparison shopping.
Day 2 · The Writers' RoomSat, Aug 15 · 11–3 ET
Build the story that proves it.
We build your origin story the way I built characters for TV, and start your Master Story Vault — a library of your own stories you'll pull from for the rest of your career.
Week 1 · ShowrunnerWed, Aug 19 · 7 ET · 1 hr
Position it and pitch it.
Plant your flag in your category and build your pitch — 15 seconds, 60 seconds, 3 minutes — plus your Signature Offer, the one line that says exactly what you sell.
Week 2 · StudioWed, Aug 26 · 7 ET · 1 hr
Get it on camera.
We get you on camera and shoot your origin story — your own sizzle reel — because the story only works when people can watch you tell it.
Week 3 · The SeriesWed, Sep 2 · 7 ET · 1 hr
Your content system + AI.
We build the machine: a content system in your voice, with AI doing the heavy lifting, so one recording becomes a week of content and you never stare at a blank page again.
Week 4 · The PremiereWed, Sep 9 · 7 ET · 1 hr
Put it into the world.
You go live on purpose. Live audits, directed in real time, and you walk out with your next 90 days mapped.
Not a webinar you watch
It's a room you work in.
- Center Stage — my live hot seats, where I work on your story in front of the room and everyone learns from your breakthrough.
- Breakout rooms every session — you don't watch this, you do it.
- Your Castmate pod — a small group that holds you to it, the ones you'll still be doing business with a year from now.
- The Green Room — our private, members-only community where the reps keep happening between sessions.
- Surprise guests — some of the biggest names you've never heard of, the people behind shows you've watched your whole life.
Claim Your Founding Seat
$997 or 2 payments of $597 · Only 25 founding seats · Doors close Wed, Aug 12
What you walk out holding
Not a notebook full of notes. The actual finished things.
- Your $2 Bill — the one thing nobody can copy
- Your ONLY Statement, in three lengths, for every room and platform
- Your Signature Offer — the one line that says what you sell
- Your origin story — written and shot as a real 60-second video
- Your Master Story Vault (15–20 of your own stories) + your Character Bible
- Three pitches — 15 sec / 60 sec / 3 min — for any room you walk into
- A content system that turns one recording into a week of posts, with AI in your voice
- Your Marquee Card (your name in lights) and your $2 Bill Score, before & after
- Your 90-Day Plan — exactly what to do the morning after we finish
- Every recording, every worksheet, every template — yours forever
The honest math
If you could hire at this level — and you can't — here's the going rate.
$25k–$30k
per episode, for a network writer-producer.
$25k–$50k
and six months, for a branding agency.
$5k–$10k
a month for a celebrity publicist — who can only amplify a story. They can't find one.
One pre-sold, came-to-you, asked-for-you-by-name client at your new positioning covers this program and then some. You know your numbers. Do that math.
What happens when the story changes
Same person. Same work. New story.
Eddie
Two offers, same day.
He called $162M "just my job." We fixed his story and his positioning — he went on two more interviews and walked out with two offers the same day. His words: night and day.
John · Wholesaler
1–2 deals a month → 8–10.
He sounded like every wholesaler ("I buy houses for cash"). We made him "the guy who brings lunch on the worst day of your life." He came wanting one or two more deals a month.
Howard · Consultant
$2,500 → $15,000.
He was charging $2,500. Same work, new story — he started selling it for $15,000.
This isn't about making you better. You're already good. It's about making you the only one your competition can't touch — and getting you chosen for it.
The Day 1 guarantee
You risk one afternoon. I risk 25 years of reputation.
Show up to Day 1, do the one exercise with me, and if you walk out without a clear candidate for your $2 Bill, email us before Day 2 and we refund every dollar. No forms, no friction, no hard feelings.
In 25 years, I've never met the person who didn't have one.
The offer
Everything above, at the lowest price this will ever be.
Two half-days, four weekly coaching meetings, the hot seats, the pods, the Green Room, the guests, and every deliverable.
Why founding pricing is real: this is the first room. There are no testimonials yet, because you're going to be the testimonials. Your before-and-after is what the next group pays full price to see. That trade exists exactly once.
--Days
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Founding headliner
$997One payment · founding class
Claim Your Founding Seat
Or start with 2 payments of $597
Doors close Wednesday, Aug 12 at midnight ET. We start Friday, Aug 14.
Why now, not later
This is the founding class. It's real, and it's small.
- Only 25 seatsIt's live coaching, so I cap the room. When they're gone, they're gone.
- The price never comes backYou're first, you help me prove it, and you get the lowest price this will ever be.
- Doors close Wed, Aug 12Midnight ET. A real deadline — we start Friday, Aug 14.
Optional upgrade · at checkout only
The Casting Room — want me on your story, one-on-one?
One extra day, six people, 45 minutes each with me while the other five watch and learn. Then I deliver your finished materials after.
$497, added at checkout. Six seats a day — that's the ceiling, because six deep audits a day is the honest limit before the work stops being great.
Questions
Everything people ask before they say yes.
Is it live, and is it on Zoom?
Yes — it's all virtual, live with me on Zoom. Two half-days (Aug 14 & 15, 11–3 ET) plus four weekly live coaching meetings on Wednesday nights at 7 ET.
Are the sessions recorded?
Yes, you keep every recording — both days and all four weeks. But me finding your thing only happens live, in the room.
How long are the Wednesday sessions?
One hour each, at 7 ET.
What's the full schedule?
Friday, Aug 14 and Saturday, Aug 15 from 11–3 ET. Then Wednesdays — Aug 19, Aug 26, Sep 2 and Sep 9 — one hour each at 7 ET.
Do I need a business or a niche already?
No. If you don't know your thing yet, that's exactly what Day 1 finds.
What does the guarantee cover?
Show up Day 1 and do the exercise. If you don't leave with a clear candidate for your $2 Bill, email us before Day 2 begins and we refund every dollar.
Can I pay over time?
Yes — choose the 2-payment option at checkout: two payments of $597.
What if I'd rather stay behind the camera?
We can build it around your voice and your stories. Talk to me about how.
Will this work for my industry?
Positioning is positioning. The work is finding what only you can say — that applies whatever you sell.
One last thing
Nobody's driving to your house to discover you.
There's no casting director coming. You don't need me to pick you — you need me to help you. You just have to stop waiting to be picked.
You have a $2 Bill in you. I've never met the person who didn't. The only question is whether the world finally gets to see it.
$997 or 2 payments of $597 · Only 25 seats · Doors close Wed, Aug 12 · Starts Fri, Aug 14
Not ready today?
Let me send you the details — and one reminder before doors close.
No pitch sequence. The schedule, what you walk out with, and a nudge on Wednesday, Aug 12.